Our Story
Jolene Jolene was born out of a love for women’s sports and a deep frustration with how hard it was to find them on TV at your average bar. For founder Chelsea Fishman, that moment of inspiration hit in Sydney, Australia during the 2023 Women’s World Cup. Surrounded by thousands of passionate fans and the electric energy of a global celebration, she knew that Atlanta deserved a place like this. A home for women’s sports.
As a lifelong fan and player, Chelsea had spent years chasing the games she loved, only to be handed a remote and told, “see if you can find it.” So she dreamed bigger. What if there was a space where women’s sports were the default? Where the sound was up, the energy was high, and the community was loud, proud, and connected?
Jolene Jolene was created to be that place. A regular spot for inspiration, support, and celebration. A space for impactful conversations, deep friendships, and shared joy. And in a city as vibrant and passionate as Atlanta, it only made sense to build it right here. Together.
